It was my great pleasure, yesterday, to travel to Ilkley and meet up again with the wonderful success story that is Optident Ltd. This specialist dental supply company is the epitome of the great FAMILY business, built on an ethos of manufacturing and sourcing great products from around the world and backing it all up with unbeatable customer service.
Optident is also a company that has been responsible for constantly raising the standards of dentistry in the UK for more years than I care to remember. They don’t just supply products and let you get on with it; from the every early days they have constantly provided unbeatable postgraduate education. Meeting people like Dr John Kanka, Dr Dan Fischer (Ultradent), Dr Byoung Im Suh (BISCO) and many others like them at Optident courses back in the 1980s when they were all just starting out had a major impact on the way my career developed. The information and guidance I received from those courses put me and many others so far ahead of the game on composites, bonding, whitening and tissue handling I really don’t think I could have made the leap into private practice in 1991 without them.
They’re still doing it now, with their Ab Initio course in Dublin this weekend, Vanini Masterclasses, and even their own fantastic lecture and hands-on education facilities in Ilkley.
I remember David Butterfield making the move from being one of Whaledent’s most successful sales managers to running his own company back in 1987. One of his first innovations was to design and manufacture really high quality titanium posts, the Op-Po System – something I still use regularly to this day. I also vividly remember, and so does DB because I saw him yesterday and he reminded me of it, when I visited their very first offices in Bingley on the BMW K100RS motorcycle that I had just bought from Alan Jeffries along the road in Shipley. David was surrounded by his family; Kathy and their offspring Tim and Tessa, and they’re still a proper family business to this day. Another abiding memory was sitting in the Skipton offices at about 2pm and looking out to see that four inches of snow had fallen in 20 minutes and thinking I’d better make a run for it; it was the day Bradford and the M62 were completely closed and I finally made it home at midnight, a journey that usually takes about an hour!
Nowadays Optident have grown to a major player in the world dental market, but they remain true to their family roots and only manufacture, or work with manufacturers who supply, the highest quality products. It’s paid off. They have 12,000 active clients now, send out 250-300 parcels a day to the UK and Ireland but also have developing markets in France, Italy, USA, Australia, South Africa, Switzerland, Norway, Germany, Israel, Cyprus, Korea, Portugal, Canada and Gibraltar – phew!! No wonder Tim’s never home.
Anyway, I wanted to give them a big thank you for being one of the most positive and consistently excellent companies, without whom the dental profession would be much poorer. Thanks guys, particularly the younger generation who we know will keep it all going, Tim Butterfield, Dave Oultram, John Maloney and Rebecca Fowler, we all owe you a lot (but there’s a cheque in the post
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